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trade show news from around the globe skip to content home about us contact us privacy policy home page tips on trade show marketing editor march 27, 2017 march 27, 2017 uncategorized marketing at a trade shows can be very intimidating and very difficult to pull off. companies must come up with a plan of actions leading to success at such events, otherwise all the efforts, time and money investments will be just wasted. but if you have a clear strategy attending trade shows can really pay of and bring you tons of benefits that are not possible to obtain after much consideration, personal experience analyze and trade show tips, news and info found at exhibitor2013 we came up with some useful advices on trade show marketing and how to make the most out of your attendance. the first thing you need to pay attention is branding. this is extremely important as it is the first thing people see when they approach your display. you need to make sure you have your branding over everything. your booth must be a good representation of the work you strive to provide for your clients. marketers recommend that you have a solid logo for your brand and place it at your booth and products you promote. this way when someone sees your brand, they will remember the positive experience they had with it at a trade show. the next key to achieve success in trade show marketing is being approachable. i have found that a nice open trade show display is the best way to feel inviting. you want people to come on into your booth and take a look at your displays. you can find a ton of great quality banner stands, truss displays, and other exhibits and trade show products you can utilize to make your display look nice and professional. such a display should make people feel welcomed. another great tip for a successful trade show is to give out some goodies. i have always found that having pens or some sort of thing to hand out has always left people feeling happy and positive. at these events, people from all walks of life and every industry are coming together to take a look at new products, and the best way for them to remember you is through some sort of giveaways or souvenirs like a pen or a cup holder. it can be useful to prepare some sort of internal dialogue that can help you with those trade show jitters. you need to be friendly but not too pushy when talking to customers who are approach your display. at the same time, your conversation ought to flow organically, but not too loosely. you should always invite visitors in and ask them if they have any questions for you. if you have some sort of ipad setup, you can always talk with them as they are playing around on it. you have to be some kind of personable and try to sell yourself and your brand. you want people at the end of the day to remember your brand for being the one that they would go to if they need business. the key to this point is just being yourself and acting and dressing as a business professional. trade show marketing can be tough, and it comes down to having a lot of practice. the more experience you gather from the trade shows you attend, the better you’ll become at it. these are just some rough tips to consider when trying to market yourself at your next trade show! the best booth location at a trade show editor march 8, 2017 march 8, 2017 uncategorized every company, participating at a trade show, strives to have an eye-catching, attractive and prominent display. the most obvious way to achieve it is to have a booth with stunning design, vibrant graphics, audio and visual elements that are able to bring visitors in. but exhibitors should not forget that a booth location is the same important, it is one of the key elements of your success at a trade show. it should be mentioned that you need to pick a location for your display months before a show starts. however your motivation in selection a spot should be dictated by a target audience you want to attract: if you want to attract as much attendees as possible you need to look for so called ‘hot spots’ and main flows of visitors if your audience is special guests, whom your company personally invited, your tactic in selecting a spot must be the opposite – a quiet place away from a noisy crowd for comfortable negotiations and presentations. since most of attendants are aimed to attract more visitors, they are interested in spots where these visitors can easily find and see their displays. so where are these spots located? and what places you need to avoid. try to locate your booth at the right side from entrance. since most of the people are right-handed, physiologically they feel more comfortable moving counterclockwise when they go inside a room. that’s why entering an expo center they will turn right. so, locating your booth at the right side of the expo, you have more chances to be noticed. besides, physiologists say, that people perceive objects, located on the right, as more valuable and important. find hot spots on the floor. companies that organize a trade show must provide you with a scheme or layout of an expo floor. looking at this scheme you can determinate future hot spots with a maximum flow of people. main aisles, ends of the rows, corner areas, intersections of two or more flows – such booth location you want to select. depending on location you pick, you need to utilize a proper type of display: linear (located in a row with adjacent stands); corner (two sides are open for the view); peninsula (exhibits can be displayed on three sides); island (a booth surrounded by aisles from all 4 sides). don’t select places near the entrance area. no doubt that entrance is the most crowded place but at a trade show it turns into a disadvantage. you may face too much noise, bustle, people will feel discomfort and desire to leave this area as quickly as possible, the crowds of random passer-bys will just obscure the view to people who really may be interested in visiting your display. just getting inside a new, unfamiliar territory, people are overwhelmed with sounds and bright colors, they are not able to concentrate their attention on anything, so they tend to move further, ignoring the first displays. but in a couple of seconds they will slow their pace down and can now focus on what encounters on their way and this is where your booth needs to be. take layout into account. ignore the spots where architectural elements can obscure the view or obstruct the visitors’ movement. keep your display away from columns, stairs, electric board. also it may be not a great idea to locate your display next to rest-rooms and cafeterias – the flow of people will be guaranteed but probably people’s attention will be concentrated on things not related to a trade show. but if it is the only option you have at least you can try select a booth location the way that people will pass by it after they return to the show floor. research a social ‘geography’. it is useful to know where your direct competitors locate their booths and what kind of displays they had previous years. it may be not a good idea to have an adjacent spot reserved by the competition with a huge, prominent and loud display. you can still attract some visitors but your presentation can’t yield much to competitor’s. if your budget doesn’t allow having a big and expensive booth it is better to locate your display away from such competitors. a good booth location will bring masses of people passing by your exhibit, but a good spot won’t make the whole work for you. a poor presentation, unprofessional approach, inattentive booth staff can ruin the whole exhibition. so along with choosing the best spot make sure your display will be really interesting for visitors. benefits of early registration for a trade show editor march 2, 2017 march 2, 2017 uncategorized when planning trade show exhibits, it is important for companies to do their homework before diving into a new event. booths must be planned carefully

URL analysis for radioinlondon.com

http://www.radioinlondon.com/behind-scenes-organizing-trade-shows/
http://www.radioinlondon.com/privacy-policy/
http://www.radioinlondon.com/about-us/
http://www.radioinlondon.com/contact-us/
http://www.radioinlondon.com/#content
http://www.radioinlondon.com/category/uncategorized/
http://www.radioinlondon.com/author/editor/
http://www.radioinlondon.com/benefits-early-registration-trade-show/
http://www.radioinlondon.com/trade-show-marketing/
http://www.radioinlondon.com/best-booth-location-trade-show/

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Domain Name: RADIOINLONDON.COM
Registry Domain ID: 15670295_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2017-12-21T18:08:17Z
Creation Date: 1999-12-20T10:17:47Z
Registry Expiry Date: 2018-12-20T10:17:46Z
Registrar: GoDaddy.com, LLC
Registrar IANA ID: 146
Registrar Abuse Contact Email: [email protected]
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS1.VULTR.COM
Name Server: NS2.VULTR.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2018-02-26T11:43:17Z <<<

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  REGISTRAR GoDaddy.com, LLC

SERVERS

  SERVER com.whois-servers.net

  ARGS domain =radioinlondon.com

  PORT 43

  TYPE domain

DOMAIN

  NAME radioinlondon.com

  CHANGED 2017-12-21

  CREATED 1999-12-20

STATUS
clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
clientRenewProhibited https://icann.org/epp#clientRenewProhibited
clientTransferProhibited https://icann.org/epp#clientTransferProhibited
clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited

NSERVER

  NS1.VULTR.COM 173.199.96.96

  NS2.VULTR.COM 173.199.96.97

  REGISTERED yes

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